The Story
Lilac season, fully dialed in.
The New Era 9TWENTY Lilac Purple Cap brings Rochester’s signature color front and center. Featuring a tonal lilac crown with a bold embroidered “R” filled with floral detailing, this cap makes a statement while staying clean and wearable.
Built on the 9TWENTY silhouette, it offers a relaxed, unstructured fit with a curved visor—delivering that comfortable, broken-in feel from day one. Lightweight, versatile, and easy to throw on, it’s the perfect everyday cap for Lilac Festival season and beyond.
Simple, seasonal, and unmistakably Rochester.
Details:
- New Era 9TWENTY adjustable silhouette
- Relaxed, unstructured fit
- Curved visor for a classic, worn-in look
- All-over lilac purple crown and visor
- Embroidered “R” logo with lilac floral detailing
- Adjustable strapback closure
- New Era flag logo embroidered on the side

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Lilac season, fully dialed in.
The New Era 9TWENTY Lilac Purple Cap brings Rochester’s signature color front and center. Featuring a tonal lilac crown with a bold embroidered “R” filled with floral detailing, this cap makes a statement while staying clean and wearable.
Built on the 9TWENTY silhouette, it offers a relaxed, unstructured fit with a curved visor—delivering that comfortable, broken-in feel from day one. Lightweight, versatile, and easy to throw on, it’s the perfect everyday cap for Lilac Festival season and beyond.
Simple, seasonal, and unmistakably Rochester.
Details:
- New Era 9TWENTY adjustable silhouette
- Relaxed, unstructured fit
- Curved visor for a classic, worn-in look
- All-over lilac purple crown and visor
- Embroidered “R” logo with lilac floral detailing
- Adjustable strapback closure
- New Era flag logo embroidered on the side


















